Battle-of-the-bands site, OurStage, signed a deal with concert giant, Live Nation, last month to offer its members the opportunity to fill high-profile opening slots. Through the OurStage Marketplace, participating artists can create a free electronic press kit for venue promoter’s consideration. The model is strikingly similar to Sonicbids, the leader in the artist-to-promoter submission business. OurStage has raised a staggering $20m since its launch in 2007 and, although the site’s traffic volume has dropped since its high profile inauguration, it appears that it is gaining renewed traction, boasting a healthy advertising model and strong reputation among the independent community.
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